The world of fine art always changes. We see generational shifts in art tastes, both in pieces produced and the highest sellers. Each era has its own definition of the role of art in society and culture as well.
Alongside of changes within the world of art, we also see the field affected by changes that have impact everywhere. Increasing use of online and digital tools in marketing and production usher in significant changes of their own.
Even with big transformations happening now or coming soon, one thing will always remain true: art will still serve as the most important place where a person can go to experience beauty, enjoy inspiration, and stimulate the mind. Whether done alone or in interactive painting events, art remains powerful, even as the world around it changes. That said, here are five trends I predict will take the art world by storm in the near future.
Social Media and Online Tools Impact Fine Art Sales
Instagram is one of the fastest growing social media sites today. Millions use the platform every day because it facilitates the spread of highly visual content topics, like food, fashion, and of course, art.
With just over a third of adults using the service regularly, Instagram offers a targeted impact. One artistdeveloped his business quickly by offering his art through a well-followed Instagram account.
Social media of other types, including Facebook and Pinterest, can boost an artist’s visibility in ways that were impossible a few decades ago. I also see sellers rely on Google tools to learn about their website rankings, site traffic, and more.
Museums and Art Departments Face Increasing Public Pressure
One potential downside of our global interconnection via the Internet is that social and political discourse has entered the administration and public affairs of every institution. Art museums, galleries, and art schools have seen attention from pressure groups seeking to sway their decisions. This can have a positive or a negative effect on these organizations.
Added scrutiny on trustee members, sources of donations, and similar factors will force hard choices from these institutions in 2020. I encourage you to pay attention to this trend, particularly if you serve on a board of directors for an art institution.
Galleries Will Keep Getting More Mega
Is bigger better when it comes to art? We shall see in the coming year as the concept of mega galleries continues to spread. Pace recently opened a 75,000-square-foot gallery in New York City. Hauser & Wirth operates several such facilities globally.
Larger galleries can accommodate more artists and larger economies of scale allow for potentially more risk-taking. Some people feel, however, that art is optimally enjoyed in simpler and more intimate environments.
Galleries and Museums Will Increasingly Rely On Data
Whether nonprofit or for profit, museums and galleries rely heavily on traffic, patronage, and donations to survive.
Businesses and government agencies increasingly rely on data to tell them more about those who use, and might have potential interest in their products and/or services. Museums and galleries have joined this trend, gathering information on patrons, not only to sell more products and build traffic, but also to design experiences around their expectations the way retailers do.
More Opportunities Will Abound for Independent Artists and Small Galleries
This exciting world of art does not just benefit the big institutions and major players. Digital tools can help an artist to promote like never before.
I use websites and other digital tools to promote my own art, but I also offer a range of live interactive painting experiences. Using digital tools and social media, I make my clients and customers aware of what is available while also building my business.
Check out my full range of works today. Also please ask about my interactive painting events. Art is never more fun than when people get together, collaborate, and learn about the craft while discovering more about themselves in the process.